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  • Blogs
  • Listserves
  • Email- or letter-writing campaigns
  • Petitions

General Tactics

10 TACTICS for turning information into action developed by human rights activists Activism
1. Mobilise people - bring them to action
2. Witness and record
3. Visualize your message - picture it
4. Amplify personal stories
5. Just add humor
6. Simplifying complex data
7. Use complex data
8. Use collective intelligence
9. Let people ask the questions
10. Investigate and expose

The Virtual Activist 2.0: A Training Course Activist 2.0

  • Part 1: Introduction
    • The big picture
    • Active and passive tools
    • Maximum impact
  • Part 2: Using Email for Outreach, Organizing, and Advocacy
    • Part 2A: The Fundamentals
      • Elements of email advocacy
      • Preparing an email action alert
      • Distributing an email action alert
      • Do's and Dont's
      • Cyberspace Netowrking
      • Intranets and Electronic Networks
      • Collaborative Discussion Tools
      • Chat and IRC
      • Instant Messaging
    • Part 2B: Mailing Lists
      • Creating your email list
      • Using your regular email software
      • Other email list software options
      • Techniques for using email lists
    • Part 2C: Tips for Effective Online Media
      • Tips for Effective Online Media
      • How to Create An Email Media List: A NetAction Guide
      • Using Your Email Address Book
      • Using the "Bcc" Field
      • Online Media Advocacy Resources
        • Media Advocacy Guides and Tool Kits
        • Online Media and News Services
        • Directories
      • Online Public Relations: Bibliography
  • Part 3: Web-based Advocacy and Outreach Tools
    • Part 3A: Basic Strategies
      • Integration of email and Web tools
      • Web outreach
      • Web-based services for non-profits
    • Part 3B: Web Site Mini Trainer

Familiarizing with Terms

Digital activism glossary
From astroturf to viral and everything in between this website introduces readers to the specialized vocabulary of digital activism - originally published in the book Digital Activism Decoded - The New Mechanics of Change. Digital activism glossary


Blog for a Cause! The Global Voices Guide to Blog Advocacy Blog for a Cause!

  • What is Blog Advocacy?
  • What are the different Types of Advocacy Blogs?
  • What Every Advocacy Blog Needs
  • Creating an Advocacy Blog
  • Make Your Blog a Centre for Action
  • Keep Yourself Safe

Handbook for Bloggers and Cyber-dissidents from Reporters without Borders For Bloggers and Cyber-dissidents

  • Bloggers, The New Heralds of Free Expression
  • What's A Blog?
  • The Language of Blogging
  • Choosing the Best Tool
  • How to Set Up and Run a Blog
  • What Ethics Should Bloggers Have?
  • Getting Your Blog Picked Up by Search-Engines
  • What Really Makes a Blog Shine?
  • Personal Accounts
  • How to Blog Anonymously
  • Technical Ways to Get Round Censorship
  • Ensuring Your Email is Truly Private
  • Internet-censor World Championship


A DigiActive Introduction to Facebook Activism found on slideshare

  • Introduction
  • Pros & Cons of Facebook Activism
  • Steps to Organizing an Activism Campaign on Facebook
  • Advice for Your Facebook Campaign
  • Great Facebook Campaigns from Around the World
    • Support the Monks' Protest in Burma
    • The Help Fouad Campaign in Morocco
    • The Free Kareem Campaign in Egypt


The DigiActive Guide to Twitter for Activism

  • Introduction
  • What is Twitter?
  • Twitter in the Real World
    • Use 1: Spreading the Word
    • Use 2: Social Media Campaigning
    • Use 3: Coordinating Collective Action
    • Use 4: Crowdsourcing
    • Use 5: Personal Security
  • Steps to Organizing an Activism Campaign with Twitter
  • Advice for Your Twitter Campaign
  • Applications that Help You to Use Twitter
  • Microblogging Alternatives to Twitter

Mitigating Risk

Front Line Defenders Front Line Defenders

Back to Advocacy Guide

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