CIRCA:Environmental Scan - Current interactive exhibits

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===Environmental Scan===
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==Environmental Scan==
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==Ontario Science Museum==
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===Ontario Science Museum===
[[Image:ontario science museum_papagiannis wonder turner.jpg |left|thumb|upright|Ontario Science Museum: Papagiannis's Wonder Turner|alt=Ontario Science Museum: Papagiannis's Wonder  Turner]]
[[Image:ontario science museum_papagiannis wonder turner.jpg |left|thumb|upright|Ontario Science Museum: Papagiannis's Wonder Turner|alt=Ontario Science Museum: Papagiannis's Wonder  Turner]]
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==MOMA NYC==
 
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[[Image:moma_augmented_reality.jpg |left|thumb|upright|moma_augmented_reality|alt= MOMA NYC - Augmented Reality]]
 
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[[Lisa Simpson|Lisa]] wakes her brother [[Bart Simpson|Bart]] up to remind him that her birthday is nearing, and that he neglects or forgets it every year. Bart promises to get her a present this year. Meanwhile, their father [[Homer Simpson|Homer]] discovers that all of his white shirts have turned pink because Bart put his red hat in with the laundry. Homer has no choice but to wear a pink shirt to work and as a result, his co-workers poke fun at him. His boss, [[Mr. Burns]], suspects him of being a "[[Freethought|free thinking]] [[Anarchism|anarchist]]". Homer is sent home with a 20-question psychiatric quiz that he has to fill in so that [[List of recurring characters in The Simpsons#Dr. Marvin Monroe|Dr. Marvin Monroe]] can assess his sanity. Homer is too lazy to finish the quiz on his own and lets Bart fill it in. When Dr. Monroe sees the results, he determines that Homer is crazy. Homer is sent to a mental institution, where he shares a cell with a large white man who pretends to be and acts like [[Michael Jackson]]. Not knowing who Jackson is, Homer believes him.
 
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Homer's wife [[Marge Simpson|Marge]] comes to the institution and is able to convince his doctors that he is not insane. Homer bids farewell to Michael, who reveals that he is only in the mental institution voluntarily. Homer therefore decides to let him stay in his home. He calls and tells Bart that he is bringing Michael to stay for a few days. Against Homer's wishes, Bart tells his friend [[Milhouse Van Houten|Milhouse]] and soon all of [[Springfield (The Simpsons)|Springfield]] turns up outside of the [[Simpson family]]'s home to see Michael. The level of excitement is deflated when Homer introduces Michael and they realize he is an impostor. The townspeople become angry at Bart and leave. At the same time, Lisa comes out of the house and is upset with Bart because he has yet again failed to acknowledge her birthday, because of his excitement over Michael Jackson's arrival.
 
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After hearing Lisa writing an angry letter to Bart, the faux Michael convinces Bart to let him help. Together they write and perform a song for Lisa's birthday called "Happy Birthday Lisa". Lisa is thrilled and hugs her brother, saying that he has given her the best present ever. Seconds later, Michael reveals that his real name is [[List of one-time characters in The Simpsons#Season 3|Leon Kompowsky]], and he is a bricklayer from [[Paterson, New Jersey]]. He explains that he had been very angry for most of his life, but found some peace in pretending to be Jackson because talking in Jackson's voice made him and everyone around him happy. Kompowsky bids farewell to the Simpsons and walks off down the road, singing Lisa's birthday song to himself.
 
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==Production==
 
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[[Image:Al Jean by Gage Skidmore.jpg|left|thumb|upright|[[Al Jean]] co-wrote the episode with [[Mike Reiss]].|alt=A man with glasses and a red shirt sits in front of a microphone.]]
 
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"Stark Raving Dad" was written specifically for Michael Jackson, a fan of the show, who had called Groening one night and offered to do a guest spot.<ref name="Groening">Groening, Matt. (2003). Commentary for "Stark Raving Dad", in ''The Simpsons: The Complete Third Season'' [DVD]. 20th Century Fox.</ref><ref name="fan">{{cite news|url=http://www.variety.com/article/VR1117467944?refCatId=14|title=Gloved One Secret 'Simpsons' Fan|author=Richmond, Ray|accessdate=2008-08-27|date=1998-20-20|work=[[Variety (magazine)|Variety]]}}</ref> The offer was accepted and a script was written by [[Al Jean]] and [[Mike Reiss]], based on an idea pitched by [[James L. Brooks]].<ref name="Reiss"/> Creator [[Matt Groening]] and co-executive producer [[Sam Simon]] also contributed significantly to the writing of the episode.<ref name="Reiss"/> In an early version of the script, Homer decided to take his [[alcoholic]] friend [[Barney Gumble]] in for [[Drug rehabilitation|rehab]], but while there Homer began acting crazily so the doctors assumed he was the one to be committed.<ref name="Groening"/>  It was later changed to Homer being hospitalized for wearing a pink shirt, an idea pitched by Brooks.<ref name="Jean"/> Michael Jackson pitched several story ideas for the episode, such as Bart telling everyone in town that Michael Jackson was coming to his house. He also requested that there be a scene in which he and Bart wrote a song together<ref name="Reiss"/> and asked that a joke about [[Prince (musician)|Prince]] be changed to one about [[Elvis Presley]].<ref name="Jean">Jean, Al. (2003). Commentary for "Stark Raving Dad", in ''The Simpsons: The Complete Third Season'' [DVD]. 20th Century Fox.</ref>
 
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{{multiple image
 
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|direction = horizontal
 
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|header    = <center>The three voices of Leon Kompowsky</center>
 
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|image1    = Michael Jackson 1984.jpg
 
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|alt1      = A mid-twenties African American man wearing a sequined military jacket and dark sunglasses. He is walking while waving his right hand, which is adorned with a white glove. His left hand is bare.
 
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|caption1  = Michael Jackson guest starred as Leon's Jackson voice.
 
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|width1    = {{#expr: (150 * 760 / 1158) round 0}}
 
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|image2    = Kipp Lennon in Venice.jpg
 
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|alt2      = A Caucasian male with short medium brown hair. The male is wearing a purple buttoned down shirt with white designs spread across the shirt. He is standing in front of a microphone on a stand, while speaking into the microphone and clutching his right hand.
 
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|caption2  = [[Kipp Lennon]] guest starred as Leon's singing voice.
 
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|width2    = {{#expr: (150 * 267 / 400) round 0}}
 
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|image3    = Hankazaria05.jpg
 
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|alt3      = Head shot of broadly smiling man in black with receding dark hair and a day's beard growth on his face.
 
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|caption3  = [[Hank Azaria]] provided Leon's normal speaking voice.
 
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|width3    = {{#expr: (150 * 749 / 1060) round 0}}
 
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}}
 
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According to Jean, Jackson would not commit to the episode until after a [[read-through]] of the script was done.<ref name="VanSun">{{Cite web|title=Remembering The Simpsons' Dalliance with Michael Jackson|author=Strachan, Alex|publisher=[[Canwest News Service]]|work=[[The Vancouver Sun]]|date=2009-09-23|url=http://www.vancouversun.com/entertainment/Remembering+Simpsons+dalliance+with+Michael+Jackson/2024660/story.html|accessdate=2009-09-23}}</ref> The read was held at Jackson's manager Sandy Gallin's house, and [[Dan Castellaneta]] (who provides the voice for Homer) was 30 minutes late. Jean recalls that "no one said a word, we just sat there waiting".<ref>{{cite news|title=Simpsons Still Calling the Toon 15 years On|date=2004-04-01|work=[[The Daily Telegraph]]|author=Bellinger, Caroline}}</ref> Following the read, Jackson stipulated his conditions: he would record his speaking parts but not receive credit, and his singing voice would be performed by a sound-alike.<ref name="VanSun"/><ref name="Brooks"/> Leon Kompowsky's singing parts were performed by [[Kipp Lennon]],<ref name="Reiss"/> because Jackson wanted to play a joke on his brothers and fool them into thinking the impersonator was him.<ref name="Brooks"/> Lennon recorded his lines at the same time as Jackson, who found the impersonations humorous.<ref name="Reiss"/> Jackson showed up for the recording session alone and did not use the special trailer that was set up for him.<ref name="Reiss"/> According to Jean, Jackson did record versions of the singing parts, and while there have been rumors that those parts were the ones used in the final episode, ''The Simpsons'' music editor Chris Ledesma has stated the Lennon versions were used.<ref name="Jean"/> Kompowsky's normal speaking voice, which is heard at the end of the episode, was recorded by cast member [[Hank Azaria]].<ref name="Castellaneta">Castellaneta, Dan. (2003). Commentary for "Stark Raving Dad", in ''The Simpsons: The Complete Third Season'' [DVD]. 20th Century Fox.</ref> The episode originally was supposed to end with Kompowsky singing a portion of "[[Man in the Mirror]]" in his Michael Jackson voice as he walked down the road, but it was changed to him singing the beginning of "Happy Birthday Lisa."<ref name="Castellaneta"/>
 
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"Stark Raving Dad" was the final episode in the [[The Simpsons (season 2)|season two]] production run, but aired as the premiere of season three, over a year after it was completed.<ref name="Reiss"/> Michael Jackson was credited with pseudonym John Jay Smith in the [[closing credits]].<ref name="fan"/> At the time, the producers of the show were legally prevented from confirming that Jackson guest starred, although many media sources assumed it was really him.<ref>{{cite news|title='Simpsons' Returns with a Big White Michael Jackson|date=1991-09-19|accessdate=2008-08-27|work=[[The Press of Atlantic City]]|author=Sharbutt, Jay}}</ref><ref>{{cite news|title=Simpsons Plays Name That Voice|date=1991-09-19|accessdate=2008-08-27|work=[[The Record (Bergen County)|The Record]]|author=Mann, Virginia}}</ref><ref>{{cite news|title=TV Previews – Simpsons: A Surprise Thriller|date=1991-09-19|accessdate=2008-08-27|work=[[The Washington Post]]|author=Shales, Tom}}</ref><ref>{{cite news|title=Some Clues as to why 'The Simpsons' is Simply the Best|date=1991-09-18|accessdate=2008-08-27|work=[[Los Angeles Daily News|Daily News of Los Angeles]]|author=Rosenthal, Phil}}</ref> Similarly, in season two, actor [[Dustin Hoffman]] had guest starred in the episode "[[Lisa's Substitute]]" under the name "Sam Etic". After "Stark Raving Dad", the producers decided that if a celebrity wished to guest star on the show, they had to be willing to be credited under their real name.<ref>{{cite news|url=http://query.nytimes.com/gst/fullpage.html?res=9F0CE3DD1338F936A35751C1A965958260&sec=&spon=&pagewanted=1|title=The Voice Is Familiar but I Can't Place the Overbite |author= Gates, Anita|accessdate=2008-09-04|date=1994-12-05|work=[[The New York Times]]}}</ref>
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===MOMA NYC===
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[[Image:moma_augmented_reality.jpg |left|thumb|upright|MOMA Augmented Reality|alt= MOMA NYC - Augmented Reality]]
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The event illustrates the implications of a technique named "augmented reality": the addition of virtual elements to the real world, viewable using internet-connected and GPS sensitive cameraphones. Augmented reality is chaning our world. In terms of new unlimited visual possibilities, limitless dimensional properties and an unwillingness to comply to (former) physical boundaries and structures, such as a museum wall or context. The 6 floors of the MoMA building were used in a DIY way, and the museum was even extended with a virtual 7th floor.
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===British Museum===
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[[Image:augmented british museum.png |left|thumb|upright|Augmented British Museum|alt= Augmented British Museum]]
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Rooms of the British Museum are augmented. Each of the virtual objects opens a HTTP connection, when tapped and brings visitors to a separate website with additional information.  
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===Getty Museum===
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[[Image:augsburg-cabinet-onsite.jpg |left|thumb|upright|Augsburg Cabinet Onsite|alt= Augsburg Cabinet]]
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The AR feature allows users to experience the Augsburg Cabinet via a 3-D object overlay on a live video feed from the viewer’s webcam—in this case, a simulation of the cabinet. The model spins, tilts, and responds as the viewer interacts with it, creating the sense of participation. This experience is caused both by the viewer's presence in the live video along with hand-eye engagement used to control the cabinet's movement.
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To simulate the cabinet, our AR feature at www.getty.edu/collectorscabinet consists of a Web page that displays a 3-D, miniaturized model overlaid on a live video feed from the viewer’s webcam. The user feels a sense of engagement by seeing himself or herself in the live video feed, and by controlling the cabinet’s movement—opening, spinning, and tilting it like its original owner could.
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===Melbourne Museum - Please Touch the Exhibit===
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[[Image:augmentedreality_melbournemuseum.jpg |left|thumb|upright|Please Touch the Exhibit|alt= Please Touch the Exhibit]]
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Please touch the exhibit lets you explore some of Melbourne Museum’s iconic objects including Phar Lap, Australia’s most famous horse, and the Museum’s massive skeleton of a blue whale – as well as some of the less well known, such as fragile birds eggs and tiny, gemlike beetles.
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Other popular Museum experiences featured in Please touch the exhibit include Bunjilaka Aboriginal Cultural Centre, the Forest Gallery, the Melbourne Story exhibition and some of the new exhibitions in the Science and Life Gallery.
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===Reuben H. Fleet Science Centre - Balboa Park===
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[[Image:Augmented_Reality_AR_Magnet.jpg |left|thumb|upright|Augmented Reality AR Magnet|alt= Augmented_Reality_AR_Magnet]]
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"Augmented Reality (AR) Magnet" is currently on display in the Fleet's exhibit gallery. The new AR exhibit, the first of its kind in a Balboa Park museum, serves as a pilot project to investigate the usefulness of mobile apps as teaching tools to enhance hands-on exhibits in informal science educational institutes like the Reuben H. Fleet Science Centre. Using Qualcomm's AR technology, the app has been custom built for the Fleet as part of an interactive exhibit on magnets and magnetism.
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===Breadboard - Virtual Public Art Project in Philadephia===
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[[Image:VPAP_PIFA_image.jpg |left|thumb|upright|Virtual Public Art Project|alt= VPAP_PIFA_image]]
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Breadboard is hooking up with the Virtual Public Art Project (VPAP) to launch a city-wide Augmented Reality (AR) exhibit as part of Philadelphia International Festival of Arts (PIFA). Over 30 virtual art sculptures will be located around the city of Philadelphia and can be viewed via VPAP’s free Layar App for most iPhone and Android smartphone devices. Imagine running up the “Rocky Steps” of the Philadelphia Museum of Art and being greeted by an alien creature that could have been designed by Joan Miro – but is visible only through your smart phone. The alien will be joined by a giant squid floating above the Schuylkill River waterfall, a faceted rainbow above the Delaware River and 22 other pieces of virtual art throughout the city. The exhibit can be viewed via a free smart phone app that overlays 3-D images on top of real-time screen visuals as seen through the smart phone camera lens.
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The site-specific virtual art works included in VPAP@PIFA can be viewed throughout the city by smart phone users. Local and international artists have created unique AR art works, such as the giant squid, that will be geo-tagged to specific locations around Philadelphia and visible via a free Layar App that can be downloaded to iPhone (3GS and above) and Android operating systems. Viewers then have the unique ability to experience an emerging art form as well as new media technology that has a growing influence on our social and commercial interactions.
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===The Natural History Museum - London UK===
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[[Image:naturalhistorymuseum.jpg |left|thumb|upright|Natural History Museum|alt= naturalhistorymuseum]]
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Visitors to the Attenborough Studio are usually treated to films and live events depicting the various aspects of nature and biology. A new program has been introduced to the studio, allowing audiences to witness such exhibitions is a way they never have before. Using augmented reality, the museum is blending graphic displays with real life, using film as the preferred medium.
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One such film features David Attenborough guiding visitors through a tour of the exhibit. Along the way, several computer generated creatures from the world’s distant past make appearances. Other uses of the technology allow visitors to handle virtual specimens, such as baby dinosaurs, or participate in interactive quizzes with other visitors.
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The use of augmented reality has enabled the museum to present the general public with a way to experience history in a way they could not have anticipated. AR is changing the way people see the world and, in the future, may become an integral part in how we interact with our environment.
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===National September 11 Memorial and Museum===
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[[Image:september11memorial.jpg |left|thumb|upright|National September 11 Memorial and Museum|alt= september11memorial]]
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The official 9/11 Memorial iPhone application for the National September 11 Memorial & Museum is a mobile guide to understanding 9/11 through the eyes of those who witnessed history. The application features a seven stop walking tour of the area around the World Trade Center, accompanied by audio and photo narration. The application also allows visitors to view images related to the events of 9/11 taken nearby wherever you are, and includes an Augmented Reality mode in which photos are overlaid on the camera view. All photos were contributed to the museum by survivors and witnesses through 911history.org.
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An interactive timeline of the day’s events and aftermath includes dynamic links to witness photos.
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===Netherlands architecture institute===
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[[Image:netherlandarchitecture.jpg |left|thumb|upright|Netherlands architecture institute|alt=netherlandarchitecture]]
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By means of advanced 3D models, right in the middle of the city UAR shows you on your phone what isn’t there. The city as it once was – for instance by showing buildings that once stood there. The city as it might have been – by showing scale models and design drawings of alternative designs that were never implemented. And the city of the future – by showing artist’s impressions of buildings under construction or in the planning stage.
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In the application you get all sorts of extra information about architectural projects, architect biographies, sketches, drawings, environments and an overview of the process of the realisation of the projects. UAR brings the ideas and stories in architecture to life by adding audio tours within themes and guides who tell you about the buildings surrounding you.
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===National Museum of Scotland - Tales of Things===
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In an experiment to allow visitors to get more involved, staff at Edinburgh's National Museum of Scotland (NMS) have labelled 70 items in one of their exhibitions with QR codes - opening up a range of ways people can interact. Scanning the QR code will activate the app, where each object has its own entry linking to all kinds of content including rare films from the Scottish Screen Archive. It is hoped visitors will help build a social history of each item by adding their own memories and comments.
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Each object will link to a video containing primary material about the objects. Footage includes:
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* The making of a Singer sewing machine
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* Optimism during the build of Cumbernauld
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* Tenement life
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* A Hillman Imp motor car
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* Jute production in the 1930s
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* A visit to Dounreay Power station
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* An interview with Scottish designers Timorous Beasties
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Tales of Things is a free QR based system that links an object with its ‘tales’ – media left by users who have something to say about the object in question. Tales of Things is being used on objects in the Tales of a Changing Nation gallery at the National Museum of Scotland, as well as in the QRator co-creation project at UCL’s Grant Museum of Zoology and The Petrie Museum of Egyptology.
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===Massachusets Institute of Technology Museum===
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MIT has put their first QR Code up at the museum as an experiment. This seems like one way to deal with “nth level” information that might be interesting to some visitors but not to others. And it’s a way to make it easy for visitors to bookmark information for themselves.
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They’ve set aside a specific URL space for our codes to send people to. Each link will first take you to a short URL which will then redirect you to the actual URL relevant to the exhibit. The advantage of this is that the museum can also put up short, “human readable” links on the exhibits.  This will let the museum track how often the links are getting used and what mobile devices people are using.
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===Powerhouse Museum, Sydney===
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The Powerhouse Museum in Sydney, Australia has also experimented with QR codes. After finding that too few people had a suitable reader installed on their phones, the museum decided to build a reader into a bespoke mobile application that would serve as an object database and QR code reader in one. This app now supports the museum’s Love Lace exhibition by allowing visitors to access an object’s catalogue entry directly by scanning the QR code on the physical display.
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===Memory Lane Heritage Village, Nova Scotia===
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Memory Lane Heritage Village used QR Codes to link to advertisements from the 1930s and 1940s for objects they had on display.
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Jackson was a fan of Bart,<ref>{{cite book|last=Cartwright |first=Nancy|authorlink=Nancy Cartwright|title=[[My Life as a 10-Year-Old Boy]]|year=2000|publisher=[[Hyperion (publisher)|Hyperion]]|location=New York City|isbn=0-7868-8600-5|pages=115–117}}</ref> and in addition to doing a guest spot on the show, he wanted to give Bart a number one single. He therefore co-wrote the song "[[Do the Bartman]]", which was released as a single around the same time that the episode was produced. Jackson could not take credit for his work on the song due to contractual reasons.<ref name="Brooks">Brooks, James L. (2003). Commentary for "Stark Raving Dad", in ''The Simpsons: The Complete Third Season'' [DVD]. 20th Century Fox.</ref> Jackson also wrote the song "Happy Birthday Lisa", which was later included in the album ''[[Songs in the Key of Springfield]]''.<ref name="Jean"/> A version of the song was reportedly scheduled to be included on a bonus disk in the October 2001 special edition of Jackson's 1991 album ''[[Dangerous (Michael Jackson album)|Dangerous]]''. However, the bonus disk was eventually dropped from the release.<ref>{{Harvnb |Halstead|Cadman|2003| p=188}}</ref>
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===Cleveland Art Museum QR Code Shawabtys and Cista Handles for Gallery Tour===
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“How Do you See It?” An outline form of the Egyptian Shawabtys and Etruscan Cista Handle decorate current Cleveland Art Museum promotions with QR code and take visitors on a tour with their phones.
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Since the campaign began early summer, Cleveland Art Museum has had roughly 400 scans, according to Christa Skiles, assistant director of communications, linking smartphone users to an online version of the audio tour. “The tour is for the new galleries that opened at the museum this summer: ancient Near East, Greek, Roman, Egyptian art; Byzantine and medieval art; African art; and prints and drawings.
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[[Death of Michael Jackson|Jackson died on June 25, 2009]], and the [[Fox network]] re-aired the episode on July 5 as a tribute to him.<ref>{{cite web|url=http://artsbeat.blogs.nytimes.com/2009/07/02/fox-to-air-the-simpsons-jackson-episode-on-sunday/|title=Jackson Episode of 'The Simpsons' to Air on Sunday|author=Carter, Bill|date=2009-07-02|accessdate=2009-07-02|work=The New York Times}}</ref> The producers had intended to air the episode on June 28, 2009, three days after Jackson's death, but could not resolve issues with syndication rights in time. The music video for "Do the Bartman" was aired on that date instead.<ref>{{Cite web|url=http://insidetv.ew.com/2009/06/28/michael-jackson-the-simpsons-to-air-do-the-bartman-video-in-tribute/|title=Michael Jackson: 'The Simpsons' to Re-air 'Do the Bartman' Video in Tribute on Sunday|work=Entertainment Weekly|date=2009-06-27|accessdate=2009-07-07|author=Snierson, Dan}}</ref> The producers screened the episode first, and the only change made, which was unrelated to Jackson, was the blurring of a phone number.<ref name="VanSun"/>
 
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===Alternate opening===
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===Louisiana State Museum - Living with Hurricanes: Katrina and Beyond===
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[[Image:George H. W. Bush, President of the United States, 1989 official portrait.jpg|right|thumb|upright|A rerun of "Stark Raving Dad" featured a response to a comment made by [[George H. W. Bush]].]]
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The exhibit, located in the heart of the French Quarter, will have damaged artifacts that were managed to be salvaged after the storm, in addition to videos that tell the tale of survival and rescue.
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The January 30, 1992 rerun of the episode featured a brief alternate opening, which was written in response to a comment made by the [[President of the United States]], [[George H. W. Bush]], three days earlier. The show had previously had a "feud" with [[Barbara Bush]] when, in the October 1, 1990 edition of ''[[People (magazine)|People]]'', she called ''The Simpsons'' "the dumbest thing [she] had ever seen".<ref>{{cite news|url=http://www.people.com/people/archive/article/0,,20118869,00.html|title=In the Eye of the Storm|author=Chin, Paula|accessdate=2008-08-27|date=1990-10-01|work=[[People (magazine)|People]]}}</ref> The writers decided to respond by privately sending a polite letter to Bush in which they posed as Marge Simpson. Bush immediately sent a reply in which she apologized. Later, on January 27, 1992, George H. W. Bush made a speech during his re-election campaign which included the statement "we are going to keep on trying to strengthen the American family, to make American families a lot more like [[the Waltons]] and a lot less like the Simpsons."<ref name="Brooks2">Brooks, James L. (2004). "Bush vs. Simpsons", in ''The Simpsons: The Complete Fourth Season'' [DVD]. 20th Century Fox.</ref>
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By using QR codes throughout the items on exhibit, visitors will be able to use their smartphones in order to link to more in-depth information. In addition, the QR codes will link to the exhibit’s Facebook page, where visitors can upload their own experiences and or thoughts. In turn, this will allow the exhibit to become a more interactive place, where visitors can get real-life stories of those who survived.
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This exhibit has not yet opened. It is expected to open at the end of October.

Current revision as of 00:20, 19 September 2011

Contents

Environmental Scan

Ontario Science Museum

Ontario Science Museum: Papagiannis's Wonder  Turner
Ontario Science Museum: Papagiannis's Wonder Turner

Visitors to the exhibit can also interact with Papagiannis’s Wonder Turner, an AR experience where viewers physically rotate large cubes to reveal and create a new video composition. The cubes are equipped with black and white AR symbols which the software interprets and emits as video clips. Using the classic ‘exquisite corpse’ format with four interchangeable heads, torsos and feet, rotating the cubes allows the user to create a wild variety of creatures – from a surgeon’s head, belly-dancing torso and penguin feet to a llama head, guitar-playing torso and trampoline feet, and other wondrous creations. An augmented video of the visitor with the transformed turner is simultaneously displayed on the screen.





MOMA NYC

 MOMA NYC - Augmented Reality
MOMA Augmented Reality

The event illustrates the implications of a technique named "augmented reality": the addition of virtual elements to the real world, viewable using internet-connected and GPS sensitive cameraphones. Augmented reality is chaning our world. In terms of new unlimited visual possibilities, limitless dimensional properties and an unwillingness to comply to (former) physical boundaries and structures, such as a museum wall or context. The 6 floors of the MoMA building were used in a DIY way, and the museum was even extended with a virtual 7th floor.





British Museum

 Augmented British Museum
Augmented British Museum

Rooms of the British Museum are augmented. Each of the virtual objects opens a HTTP connection, when tapped and brings visitors to a separate website with additional information.






Getty Museum

 Augsburg Cabinet
Augsburg Cabinet Onsite

The AR feature allows users to experience the Augsburg Cabinet via a 3-D object overlay on a live video feed from the viewer’s webcam—in this case, a simulation of the cabinet. The model spins, tilts, and responds as the viewer interacts with it, creating the sense of participation. This experience is caused both by the viewer's presence in the live video along with hand-eye engagement used to control the cabinet's movement. To simulate the cabinet, our AR feature at www.getty.edu/collectorscabinet consists of a Web page that displays a 3-D, miniaturized model overlaid on a live video feed from the viewer’s webcam. The user feels a sense of engagement by seeing himself or herself in the live video feed, and by controlling the cabinet’s movement—opening, spinning, and tilting it like its original owner could.









Melbourne Museum - Please Touch the Exhibit

 Please Touch the Exhibit
Please Touch the Exhibit

Please touch the exhibit lets you explore some of Melbourne Museum’s iconic objects including Phar Lap, Australia’s most famous horse, and the Museum’s massive skeleton of a blue whale – as well as some of the less well known, such as fragile birds eggs and tiny, gemlike beetles. Other popular Museum experiences featured in Please touch the exhibit include Bunjilaka Aboriginal Cultural Centre, the Forest Gallery, the Melbourne Story exhibition and some of the new exhibitions in the Science and Life Gallery.






Reuben H. Fleet Science Centre - Balboa Park

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Augmented Reality AR Magnet

"Augmented Reality (AR) Magnet" is currently on display in the Fleet's exhibit gallery. The new AR exhibit, the first of its kind in a Balboa Park museum, serves as a pilot project to investigate the usefulness of mobile apps as teaching tools to enhance hands-on exhibits in informal science educational institutes like the Reuben H. Fleet Science Centre. Using Qualcomm's AR technology, the app has been custom built for the Fleet as part of an interactive exhibit on magnets and magnetism.






Breadboard - Virtual Public Art Project in Philadephia

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Virtual Public Art Project

Breadboard is hooking up with the Virtual Public Art Project (VPAP) to launch a city-wide Augmented Reality (AR) exhibit as part of Philadelphia International Festival of Arts (PIFA). Over 30 virtual art sculptures will be located around the city of Philadelphia and can be viewed via VPAP’s free Layar App for most iPhone and Android smartphone devices. Imagine running up the “Rocky Steps” of the Philadelphia Museum of Art and being greeted by an alien creature that could have been designed by Joan Miro – but is visible only through your smart phone. The alien will be joined by a giant squid floating above the Schuylkill River waterfall, a faceted rainbow above the Delaware River and 22 other pieces of virtual art throughout the city. The exhibit can be viewed via a free smart phone app that overlays 3-D images on top of real-time screen visuals as seen through the smart phone camera lens.

The site-specific virtual art works included in VPAP@PIFA can be viewed throughout the city by smart phone users. Local and international artists have created unique AR art works, such as the giant squid, that will be geo-tagged to specific locations around Philadelphia and visible via a free Layar App that can be downloaded to iPhone (3GS and above) and Android operating systems. Viewers then have the unique ability to experience an emerging art form as well as new media technology that has a growing influence on our social and commercial interactions.


The Natural History Museum - London UK

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Natural History Museum

Visitors to the Attenborough Studio are usually treated to films and live events depicting the various aspects of nature and biology. A new program has been introduced to the studio, allowing audiences to witness such exhibitions is a way they never have before. Using augmented reality, the museum is blending graphic displays with real life, using film as the preferred medium. One such film features David Attenborough guiding visitors through a tour of the exhibit. Along the way, several computer generated creatures from the world’s distant past make appearances. Other uses of the technology allow visitors to handle virtual specimens, such as baby dinosaurs, or participate in interactive quizzes with other visitors. The use of augmented reality has enabled the museum to present the general public with a way to experience history in a way they could not have anticipated. AR is changing the way people see the world and, in the future, may become an integral part in how we interact with our environment.





National September 11 Memorial and Museum

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National September 11 Memorial and Museum

The official 9/11 Memorial iPhone application for the National September 11 Memorial & Museum is a mobile guide to understanding 9/11 through the eyes of those who witnessed history. The application features a seven stop walking tour of the area around the World Trade Center, accompanied by audio and photo narration. The application also allows visitors to view images related to the events of 9/11 taken nearby wherever you are, and includes an Augmented Reality mode in which photos are overlaid on the camera view. All photos were contributed to the museum by survivors and witnesses through 911history.org. An interactive timeline of the day’s events and aftermath includes dynamic links to witness photos.





Netherlands architecture institute

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Netherlands architecture institute

By means of advanced 3D models, right in the middle of the city UAR shows you on your phone what isn’t there. The city as it once was – for instance by showing buildings that once stood there. The city as it might have been – by showing scale models and design drawings of alternative designs that were never implemented. And the city of the future – by showing artist’s impressions of buildings under construction or in the planning stage. In the application you get all sorts of extra information about architectural projects, architect biographies, sketches, drawings, environments and an overview of the process of the realisation of the projects. UAR brings the ideas and stories in architecture to life by adding audio tours within themes and guides who tell you about the buildings surrounding you.




National Museum of Scotland - Tales of Things

In an experiment to allow visitors to get more involved, staff at Edinburgh's National Museum of Scotland (NMS) have labelled 70 items in one of their exhibitions with QR codes - opening up a range of ways people can interact. Scanning the QR code will activate the app, where each object has its own entry linking to all kinds of content including rare films from the Scottish Screen Archive. It is hoped visitors will help build a social history of each item by adding their own memories and comments. Each object will link to a video containing primary material about the objects. Footage includes:

  • The making of a Singer sewing machine
  • Optimism during the build of Cumbernauld
  • Tenement life
  • A Hillman Imp motor car
  • Jute production in the 1930s
  • A visit to Dounreay Power station
  • An interview with Scottish designers Timorous Beasties

Tales of Things is a free QR based system that links an object with its ‘tales’ – media left by users who have something to say about the object in question. Tales of Things is being used on objects in the Tales of a Changing Nation gallery at the National Museum of Scotland, as well as in the QRator co-creation project at UCL’s Grant Museum of Zoology and The Petrie Museum of Egyptology.


Massachusets Institute of Technology Museum

MIT has put their first QR Code up at the museum as an experiment. This seems like one way to deal with “nth level” information that might be interesting to some visitors but not to others. And it’s a way to make it easy for visitors to bookmark information for themselves. They’ve set aside a specific URL space for our codes to send people to. Each link will first take you to a short URL which will then redirect you to the actual URL relevant to the exhibit. The advantage of this is that the museum can also put up short, “human readable” links on the exhibits. This will let the museum track how often the links are getting used and what mobile devices people are using.


Powerhouse Museum, Sydney

The Powerhouse Museum in Sydney, Australia has also experimented with QR codes. After finding that too few people had a suitable reader installed on their phones, the museum decided to build a reader into a bespoke mobile application that would serve as an object database and QR code reader in one. This app now supports the museum’s Love Lace exhibition by allowing visitors to access an object’s catalogue entry directly by scanning the QR code on the physical display.


Memory Lane Heritage Village, Nova Scotia

Memory Lane Heritage Village used QR Codes to link to advertisements from the 1930s and 1940s for objects they had on display.


Cleveland Art Museum QR Code Shawabtys and Cista Handles for Gallery Tour

“How Do you See It?” An outline form of the Egyptian Shawabtys and Etruscan Cista Handle decorate current Cleveland Art Museum promotions with QR code and take visitors on a tour with their phones. Since the campaign began early summer, Cleveland Art Museum has had roughly 400 scans, according to Christa Skiles, assistant director of communications, linking smartphone users to an online version of the audio tour. “The tour is for the new galleries that opened at the museum this summer: ancient Near East, Greek, Roman, Egyptian art; Byzantine and medieval art; African art; and prints and drawings.”


Louisiana State Museum - Living with Hurricanes: Katrina and Beyond

The exhibit, located in the heart of the French Quarter, will have damaged artifacts that were managed to be salvaged after the storm, in addition to videos that tell the tale of survival and rescue. By using QR codes throughout the items on exhibit, visitors will be able to use their smartphones in order to link to more in-depth information. In addition, the QR codes will link to the exhibit’s Facebook page, where visitors can upload their own experiences and or thoughts. In turn, this will allow the exhibit to become a more interactive place, where visitors can get real-life stories of those who survived. This exhibit has not yet opened. It is expected to open at the end of October.

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