CIRCA:Crowdsourcing Website Analysis

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*Who is the audience: Unlike Suda Online, anyone can do this. It is aimed at those with an interest in Jeremy Bentham. There is an article from the New York Times about this project.  
*Who is the audience: Unlike Suda Online, anyone can do this. It is aimed at those with an interest in Jeremy Bentham. There is an article from the New York Times about this project.  
**Is this apparent in how they advertise for volunteers: They use Twitter, and Facebook to advertise, along with education in schools. Much of the advertising appears to be directed at a younger crowd.
**Is this apparent in how they advertise for volunteers: They use Twitter, and Facebook to advertise, along with education in schools. Much of the advertising appears to be directed at a younger crowd.
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===Buzzillions===
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*User login: Join or login in the right corner (just above the bar navigation).
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*How many clicks to get to the work: 10
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*How does it recognize you:  You can upload a picture and keep track of your reviews, items you recently viewed, and what you have compared.
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*How does it motivate: It provides an opportunity to review and spread your opinion (which everyone wants to do).
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*What are they applying to crowdsourcing: Everything you can buy, you can review, with the exception of big-ticket items (like boats).
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*Who is the audience: Everyone, very broad – “Find reviews from people like you.” It has a great statistic page [http://www.buzzillions.com/pages/mediakit/audience.jsp here].
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**Is this apparent in how they advertise for volunteers: Facebook, The Wall Street Journal, blogs, people (from friends and family), CNN money, etc. It also advertises with many sites that have favorable reviews or from sites that want to point people in the right direction in purchasing.

Current revision as of 11:55, 25 March 2011

Contents

Crowdsourcing Analysis

Galaxy Zoo

  • User login: On the right mid side of the page you can register or sign in.
  • How many clicks to get to the work: It takes 4 clicks to start working, and three of them are to just login. Very efficient.
  • How does it recognize you: You login in, and it is up to you how much information you enter on the profile page. You can save your favorite images of the stars/galaxy/celestial body.
  • How does it motivate: They make it like a game, a picture appears and you answer questions by clicking on the box that it most resembles (the picture inside). Gamifying crowdsourcing
  • What are they applying to crowdsourcing: Identification of the stars/galaxy/celestial body.
  • Who is the audience: Anyone interested in the stars/galaxy/celestial body.
    • Is this apparent in how they advertise for volunteers: The site plays on everyone’s deep desire to understand the unknown. “Welcome to Galaxy Zoo, where you can help astronomers explore the Universe.”

Google Image Labeler

  • User login: You can play as a guest, or to receive a ranking and points. You can receive a ranking as a guest but it is anonymous. To sign in use your Gmail account.
  • How many clicks to get to the work: 4 click to sign on, 1 click if you are participating as a guest.
  • How does it recognize you: You need to sign on to be recognized as anything but guest, and then you can personalize your profile.
  • How does it motivate: Gamifying crowdsourcing. You play with a partner, and get points for each matching tag you both enter.
  • What are they applying to crowdsourcing: Tagging Google images.
  • Who is the audience: I think that the audience is anyone who wants to leave their mark on the great Google. Or pass their time playing a unique game.
    • Is this apparent in how they advertise for volunteers: I personally have never seen it advertised on Google or any website. I think due to the scope of Google they do not need to do so.

Kickstarter

  • User login: The login is on the main pages in the upper right corner (to sign up and login).
  • How many clicks to get to the work: 4 to sign up and get to look at the projects. 4 more to donate assuming you donate to one of the “What’s new page.” 6 (minimum) if you search through the projects.
  • How does it recognize you: You can establish your location, biography, and any websites. You can also track any information about you as a backer (donating money) or as a recipient.
  • How does it motivate: Each person motivates his or her “donators” or “backers” into helping them. They could be donating for a trip to finish a book, or a
  • What are they applying to crowdsourcing: Anything, there are categories of Art, Science, Business, etc. It is a funding platform for people to donate to projects.
  • Who is the audience: Anyone, it reaches a very broad audience, anyone who needs funding.
    • Is this apparent in how they advertise for volunteers: They advertized with CNN, NPR, The New York Times, Pitchfork, GOOD, Wired, etc. And for greater encouragement, they promote the project by describing it as “A new way to Fund and Follow Creativity.”

Project Gutenberg

  • User login: Does not have a login; they have companies like “Distributed Proofreaders” that are affiliated to help proofread the uploaded free books.
  • How many clicks to get to the work: 2 clicks to the volunteer page. Only 2 clicks to donate money (of course). From there it takes up to 2 more clicks to actually volunteer.
  • How does it recognize you: It does not recognize you.
  • How does it motivate: It motivates you to donate or participate with words and a page that offers the many ways to improve and promote Project Gutenberg.
  • What are they applying to crowdsourcing: Proofreading, adding books, “mail CD’s and DVD’s for people without Internet access,” donate money, and to endorse the project on your own website.
  • Who is the audience: Readers, those interested in books even if they are on CD’s or DVD’s, and people who want access to free books.
    • Is this apparent in how they advertise for volunteers: Project Gutenberg advertises through crowdsourcing, by embedding advertising graphics in other websites.

Suda Online

  • User login: To login it is on the main page underneath the search option. To register, it is on the top navigation bar. Note that you need to be qualified to be a participant (i.e. a scholar familiar with ancient Greek).
  • How many clicks to get to the work: 5 to get to the entries.
  • How does it recognize you: Once logged in it says “Welcome, Your Name,” and you can edit your profile.
  • How does it motivate: Cultural and historical motivation – Intrinsic.
  • What are they applying to crowdsourcing: Its goal is to transcribe and translate the ancient Byzantine encyclopedia. This huge undertaking (approximately 30,000 entries) is possible through this type of communal system.
  • Who is the audience: Volunteers have to be qualified to participate in this crowdsourcing.
    • Is this apparent in how they advertise for volunteers: They advertise in scholarly areas, like the article and Digital Humanities Quarterly (DHQ).

Transcribe Bentham

  • User login: Actually difficult to find, from the main page click on “Transcription Desk,” and then to login and register is in the center of the top navigation.
  • How many clicks to get to the work: 8 to login and start working.
  • How does it recognize you: It allows you to personalize your account. Including specifying “My Talk,” “My Preferences,” “My Watchlist,” and “My Contributions.”
  • How does it motivate: A project of University College London (UCL), this website provides points to the volunteers in reward for productive transcribing. It also has a historical and cultural impact. Intrinsic and External.
  • What are they applying to crowdsourcing: It has registered users transcribe the work of Jeremy Bentham.
  • Who is the audience: Unlike Suda Online, anyone can do this. It is aimed at those with an interest in Jeremy Bentham. There is an article from the New York Times about this project.
    • Is this apparent in how they advertise for volunteers: They use Twitter, and Facebook to advertise, along with education in schools. Much of the advertising appears to be directed at a younger crowd.

Buzzillions

  • User login: Join or login in the right corner (just above the bar navigation).
  • How many clicks to get to the work: 10
  • How does it recognize you: You can upload a picture and keep track of your reviews, items you recently viewed, and what you have compared.
  • How does it motivate: It provides an opportunity to review and spread your opinion (which everyone wants to do).
  • What are they applying to crowdsourcing: Everything you can buy, you can review, with the exception of big-ticket items (like boats).
  • Who is the audience: Everyone, very broad – “Find reviews from people like you.” It has a great statistic page here.
    • Is this apparent in how they advertise for volunteers: Facebook, The Wall Street Journal, blogs, people (from friends and family), CNN money, etc. It also advertises with many sites that have favorable reviews or from sites that want to point people in the right direction in purchasing.
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